The Mid North Coast Regional Tourism Organisation has
launched the Nature’s Playground campaign to promote
nature-based tourism experiences and encourage conservation
in the region’s National and Marine Parks. The
campaign was developed in partnership with the National
Parks and Wildlife Service and targets families and
touring couples through print, online and outdoor promotions.
It also includes an education component for school excursions
offering tours in National Parks and Reserves from Port
Stephens to the Coffs Coast.
Further information: http://www.midnorthcoastnsw.com.au/nature.html
A Branding Global Cities seminar was held in Sydney
recently as part of the 9th World Congress of Metropolis.
Newly appointed Global CEO of The Ogilvy Group, Miles
Young provided the keynote address to 600 representatives
from the largest cities in the world. The seminar highlighted
the importance of building city brands with events,
creative promotional strategies or innovative policymaking.
Further information: http://corporate.tourism.nsw.gov.au/Metropolis2008_p3301.aspx
Australia’s Green Cauldron stretching from Byron
Bay to the Gold Coast and west towards the Great Dividing
Range has been included in the Tourism Australia and
Parks Australia National Landscapes program. The program
promotes distinctive natural and cultural environments
to travellers who wish to experience new adventures
and destinations which enable them to engage with a
local culture. Landscapes already included in this program
include Australia’s Red Centre, Kakadu, the Flinders
Ranges, the Australian Alps, the Great Ocean Road, and
Australia’s Coastal Wilderness.
Tony Charters represents Ecotourism Australia as a
member of the National Landscapes Reference Committee.
Further information: http://www.tourism.australia.com/Marketing.asp?sub=0449
Fund of the Year
HOSTPLUS, one of Australia’s largest
superannuation funds with over 900,000 members, has
been named as SuperRatings’ Fund of the Year for
the third successive year.
At a gala dinner attended by over 300
of the industry’s leading figures in Melbourne
on 22 October, HOSTPLUS became the first fund to ever
be named for the third time with Fund of the Year honours
in 2007, 2008 and now 2009.
For further information please visit http://www.hostplus.com.au/PlatformOne/Documents/Our-awards/3DCE1943-7BF9-4624-86E6-21A6DD254105.aspx
The National Geographic Channel is committed to exploration,
education and conservation. It has been addressing the
issues of climate change and poverty for over 120 years.
The organisation recently established the $25 million
National Geographic Geotourism Charter designed to support
tourism that sustains or enhances the environmental,
cultural, aesthetic or geographical character of a place.
Further information: http://www.nationalgeographic.com/travel/sustainable/programs_for_places.html#charter
|North Queensland Turtle
Reef HQ Aquarium, Townsville
North Queensland is looking to develop a new Turtle
Hospital to provide short, medium and in some cases,
long term care for sick and injured turtles. The centre
will act as the Turtle Hospital for the North Queensland
Did you know that the Great Barrier Reef is home to
six of the world’s seven species of Marine Turtles?
Because turtles are long-lived, slow growing, late maturing
animals, once depleted, their populations may take decades
to recover. Despite their protection, they face a number
of threats, the number one impact to turtle populations
in the marine park is injury caused by human activities
(fishing nets, boat strikes, fishing hooks, litter,
Reef HQ Aquarium is now looking for consideration
of turtle rehabilitation sponsorship, which will enable
them to build a dedicated facility, and ensure the survival
of these amazing creatures for many years to come. In
addition to saving turtles, your valuable funds will
build the dedicated hospital and provide interpretation
to enhance visitor awareness and understanding.
For further information visit http://www.reefhq.com.au/home/visitor_info/whats_new/turtle_hospital
Scandinavian hotel chain FIRST Hotels has launched the
concept ‘First Lady’ to target the increasing
number of women travelling on their own. With the philosophy
of not giving women anything extra, but just simply
offering them what they want, the rooms include comfortable
bathrobes, scented candles, vanity kit and high quality
tea and coffee. All beauty products found in the hotel
rooms are developed by the Italian fragrance expert
who has previously worked for Giorgio Armani and the
Saudi Arabian Royal Family. First Lady also collaborates
with the aid organization CARE which provides information
on women suffering from poverty or abuse.
Further information: http://www.firsthotels.com/
and Climate Change
Tourism Queensland has launched a new Sustainability
and Climate Change section on their corporate website.
The section provides handy tips on how tourism businesses
can remain globally competitive with other destinations
by adapting to change for longevity and survival.
Further information: http://www.tq.com.au/resource-centre/sustainability-and-climate-change/sustainability-and-climate-change_home.cfm
The World Travel Market Global Trends Report 2008 has
been released by global intelligence firm Euromonitor
International and highlights key trends in the travel
and tourism industry worldwide. The report focuses on
seven regions highlighting key trends which provide
insight into how the industry can entice the next generation
Further information: http://www.euromonitor.com/Travel_report_finds_new_trends_despite_gloom
contribution/Tourism's Contribution 2008 Final (small).pdf
A new report released by Tourism Research Australia
examines tourism's contribution to the Australian economy
from 1997-98 to 2006-07. The report reveals that tourism's
economic worth is much greater than direct figures alone
and has significant indirect economic effects on businesses
not directly involved in tourism.
Further information: http://www.tra.australia.com/economic.asp?sub=0158
Australia has been awarded with the coveted title of
the world’s top country brand for the third consecutive
year by the 2008 Country Brand Index. The other countries
which made the top ten in 2008 were Canada, Italy, Switzerland,
New Zealand, France, United Kingdom, Japan and Sweden.
The Country Brand Index is a comprehensive study of
approximately 2,700 international business and leisure
travellers from nine countries which examines how countries
are branded and identifies emerging global travel and
Further information: http://www.countrybrandindex.com/
50+ Year Olds on the Move
The most recent results of the Roy Morgan Holiday Tracking
Survey show that 50+ year olds are an increasing proportion
of adult Australians who have taken a holiday in the
last 12 months - up from 36% in the year ended March
2001 to 41% in the year ended September 2008. This shift
has been caused by both an aging population and an increased
propensity for 50+ year olds to take a holiday.
The 50+ year old market differs from younger tourists
in many ways - their length of holiday, expenditure,
travel party, booking behaviour, and activities when
at the destination.
For further information: http://www.roymorgan.com.au
Sustainable Tourism Criteria
The first-ever set of globally relevant sustainable
tourism criteria has been developed by the Rainforest
Alliance, the United Nations Environment Programme,
the United Nations World Tourism Organization and
the International Union for the Conservation of Nature.
The new criteria provides a common framework to assist
businesses, consumers, governments, non-governmental
organizations and educational institutions ensure
tourism helps, rather than harms, local communities
and the environment. The criteria were developed following
an extensive review of more than 60 certification
standards and voluntary sets of criteria already in
place across the globe. Educational materials and
technical tools are currently being developed to guide
hotels and tour operators in implementing the criteria.
Further information: http://www.sustainabletourismcriteria.org/
Tourism Accreditation Program
A national accreditation program for
tourism operations has been launched to ensure a standard
of quality in tourism products. The voluntary program
pieces together the individual state programs that
various governments have implemented, and offers domestic
and international travellers peace of mind when booking
operators. Both Western Australia and the Northern
Territory have committed to mandating the program
by 2010, while other governments have put in incentives
for businesses to take up accreditation. The symbol
of a yellow tick in a star and green circle has already
been given out to some 3,000 tourism operators around
the country online. Accreditation will be renewed
annually and will work in with the proposed National
Tourism Accreditation Framework.
Further information: www.tourismaccreditation.org.au
Hon Jane Lomax-Smith MP, Jenny and Ciaran
Bellevue Bed & Breakfast, McLaren Vale, South Australia
Certification Program Launched
The Climate Action Certification Program was recently
launched at the Inaugural Conference on Green Travel,
Climate Change and Ecotourism.
Minister Jane Lomax-Smith officially launched the release
of the program and was proud to award a number of South
Australian tourism businesses with their Climate Action
Certification. Jill Brown, Manager of Adaptation for
the Great Barrier Reef Marine Park Authority was present
on behalf of the Queensland businesses who have also
achieved certification through this new program.
The launch was followed by a number of in depth discussions
about climate change issues and what solutions and opportunities
the tourism industry will need to be aware of in the
For more information on the Climate Action Certification
Program, please contact ClimateAction@ecotourism.org.au
or phone 07 3252 1530 or visit http://www.ecotourism.org.au/climate_action.asp?id=1017.
Guide to Melbourne
Tourism Victoria has launched a new Australian-first
mobile application - the Insiders’ Guide to
Melbourne. The free guide features information about
some of Melbourne’s coolest bars, restaurants,
shops, cafes and events and includes a short description,
contact details and a map showing how to get there.
The Insider’s Guide to Melbourne is free and
can be downloaded to compatible mobile phones by SMSing
the word ‘guide’ to 0448 848 433 (04488
GUIDE). Tourism Victoria will launch four editions
of the guide with each season with the spring edition
Further information: http://www.visitvictoria.com/insider
The Australian Tourism Data Warehouse (ATDW) has released
an online education kit that will help tourism operators
navigate their way in the world of online marketing
and booking systems. The kit comprises a complete
suite of online tutorials providing easy to consume
information on basic online marketing concepts such
as website design to more complex issues including
an introduction to online booking. The Tourism e-kit
is an initiative of the National Online Strategy Committee
and is funded by all Australian State and Territory
Further information: http://www.atdw.com.au/tourism_e_kit.asp
Sustainable Aviation is a comprehensive strategy for
the long term sustainability of the UK aviation industry.
Launched in 2005, this pioneering initiative brings
together the UK’s leading airlines, airports,
aerospace manufacturers and air navigation service providers.
Signatories to the strategy are committed to delivering
significant reductions in carbon dioxide emissions,
nitrogen oxide emissions and aircraft noise over the
next 15 years. Sustainable Aviation establishes mechanisms
for monitoring and regular reporting of progress toward
a range of specific objectives.
Business Events Strategy
The Business Events Council of Australia recently launched
a comprehensive study into how Australia’s booming
business events industry can grow in the lead up to
2020. The National Business Events Strategy for Australia
2020 - includes 52 recommendations for both the Government
and industry including the need for a national collaborative
effort to grow the sector, more funding for Tourism
Australia’s international efforts, less constraint
on infrastructure developments, more training and education,
as well as a focus on sustainability.
Further information: http://www.aacb.org.au/page/be_strategy.html
The Australian Competition & Consumer Commission
(ACCC) has released the Green Marketing and the Trade
Practices Act booklet. The ACCC wants to ensure that
consumers are informed about environmental claims and
warns that organisations making environmental or ‘green’
claims should ensure that they are scientifically based
and appropriately substantiated.
Further information: http://www.accc.gov.au/content/index.phtml/itemId/815763
Roadside Signage Manual
The Sustainable Tourism Cooperative Research Centre
has released a roadside signage manual for use by regional
and state tourism organisations to inform the development,
signing and promotion of themed driving routes in Australia.
The report incorporates Australian and international
research in the areas of self-drive planning, navigation,
decision-making practices, signage and route promotion.
It also includes a case study on the travel experiences
of 272 visitors using the Great Southern Touring Route
Further information: http://www.crctourism.com.au/bookshop/BookDetail.aspx?d=622
New Heineken Experience
The Heineken Experience located in the former Heineken
brewery in the centre of Amsterdam has re-opened for
visitors following extensive renovation and expansion.
The Heineken Experience was first opened in 2001 and
has become one of Amsterdam's most popular tourist attractions
with over 400,000 visitors a year. In the Heineken Experience
visitors are introduced to the World of Heineken during
a self-guided interactive tour including the mini brewery,
tasting bar, bottle your own Heineken and other multi-media
Further information: http://www.heinekenexperience.com/
The Federal Group have unveiled plans to develop a $32
million world-class coastal sanctuary located at Coles
Bay on the Freycinet Peninsula. Award-winning architects,
Robert Morris-Nunn and Associates, have created a unique
coastal sanctuary that will include a world-class day
spa and gym, guest lounge, premium meeting facilities
and will showcase Tasmanian fresh produce and wines.
It will also offer three levels of suites with ocean
views, designer bathrooms, private decks, king size
beds, separate lounge areas and state-of-the-art audio,
visual and communications technology. Construction is
expected to be completed by December 2009.
Further information: http://www.saffire-freycinet.com.au/
National Conference 2009
The seventh National
Conference on Tourism Futures has been confirmed for
17-19 August 2009 at the Surfers Paradise Marriott Resort
& Spa, the Gold Coast. Themed ‘Redefining
the Future’ the conference takes a forward perspective
on the industry, looking out over a ten year timeframe
and examining opportunities and issues for the future.
of interest are now open for potential speakers
for Day 1 of the conference program - Monday 17 August
2009. Day 1 will feature 5 concurrent specialised forums,
on the topics:
Australia – International and Domestic Tourism
with Asia-Pacific and Indo-Pacific Regions
Incentives, Conventions and Exhibitions (MICE)
and Climate Change
Online – Marketing and Distribution
for the 2008 conference are available for delegates
with password access and a CD
Rom of the 2008 proceedings is available for purchase.
For further information on the conference please visit
Carbon Neutral Golf
The 2008 Cadbury Schweppes Australian PGA Championship
to be held at the Hyatt Regency Coolum on Queensland’s
Sunshine Coast from 4 to 7 December will be the first
major golf event to go carbon neutral. The PGA has formed
a licensing arrangement with e-par and Shift2Neutral
to provide independently verifiable analysis of the
championship’s carbon footprint. The move underlines
a commitment by the PGA to pursue sustainable methods
of operation over the next three years including recycling,
minimising carbon emissions, as well as encouraging
other events, golf facilities and the entire Australian
golf industry to adopt best practice.
Further information: http://championship.pga.org.au/